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Hurry Up Tomorrow — a psychological thriller starring The Weeknd and Jenna Ortega— got off to a rough start in its opening frame at the domestic box office.
Deadline projected a weak $3.3 million to $4.7 million opening weekend for the film.
On Sunday, the studio projected that the film would earn $3.3 million through Sunday.
Deadline noted, however, that Lionsgate is only distributing the film and is not responsible for the film’s production cost, which is $15 million before prints and advertising costs.
The Hurry Up Tomorrow feature film is part of a three-pronged project from The Weeknd, Lionsgate said in the email.
“Hurry Up Tomorrow was conceived as part of The Weeknd’s broader creative ecosystem, anchored by the artist’s new album and tour, with creative alignment across music, film, and live performance,” Lionsgate noted.
The release of Hurry Up Tomorrow came the same day The Weeknd kicked off his After Hours Til Dawn Tour in Glendale, Ariz.
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